I had this conversation with my daughter, who was similarly skeptical.
Based on what I've seen so far, I'm looking forward to it. This is an existential crisis for Woody. TS2 had some of that flavor, but his question there was: What form of external validation do I value? This question is different: what is my inner purpose? He has always assumed he knew in the past. Now, maybe not so much.
Disney's raison d'être is to cross-promote stories, franchises, theme parks, etc. And it's not new. That's the entire reason why Disneyland was built the way it was built; the lands were intented to cross-promote the genres of the company's film library. Mickey was the company's first franchise-exploited-forever. It hasn't stopped, and it's not going to. Frankly, I'm happy that the various Studios are paying as much attention to story as they are within the confines of what the structure of the company requires of them. I know some of you also remember the decade or two prior to Little Mermaid.