Main Street Bakery Reopens

As you have undoubtedly read in 75,000.00 other places, Main Street Bakery reopened on Tuesday June 18th in what may be the most played out Disney story of the year.  The big news is, of course, that the Bakery will serve Starbucks coffee and baked goods rather than Nescafe products.  After a good amount of soul searching, including three semi-conscious nights spent in the woods of Ft. Wilderness with the help of a “spirit guide,” I wrote how I felt about the change in: “Starbucks Coming to Main Street Bakery. MY LIFE IS OFFICIALLY OVER.”  What I think probably doesn’t matter. But because I only care about controversy, I’ll shove my opinions down your throat anyway.  And Duffy beats me when pageviews go down.

On the corporate front, I don’t really understand the anti-Starbucks sentiment.  Starbucks takes over for Nestle, a multinational Switz corporation that’s worth over 200 billion dollars.  That’s five times more than Starbucks and nearly twice as much as Walt Disney Company itself.  Starbucks, on the other hand, is an American company created and built up by one man with a dream.  So I have no problem with the change in sponsorship.  And let’s be real here.  The Walt Disney Company is the biggest money grubbing media conglomerate of all time and they want nothing more than for you to part with as much of your money as possible once you enter one of their theme parks.  Starbucks fits in well with this model.

Prior to the refurbishment, this was the Bakery’s drink list.  There’s no indication of sizing, no information on customization, and few options.  You’ll also notice the Coca Cola and Nestle brand names next to certain items – others use Nestle Nescafe.

The new beverage menu is diverse and clearly lays out options on size and customization.  Starbucks pricing is also less expensive straight up and per ounce than Nestle pricing.

And they offer completely unhealthy, extremely Disney specialty beverages themed to the season.

This is what an Iced Coffee made with Nescafe looks like.  Coming in at $4.49, it’s maybe 16 ounces at most.  For a full dollar less, I can now order an Iced Coffee that’s twice as large and customize it to my tastes.

On the drink front, I don’t think there’s an argument that could be made that Nestle did things better.  There’s a reason you don’t find Nescafe anywhere.  It’s garbage reconstituted from a powder.  I’ve read that there are people that don’t like Starbucks coffee, but I would be surprised if even these people preferred Nescafe.  And Starbucks offers 36 beverages before you even start adding flavors, espresso shots, etc.  If their drip coffees aren’t for you, you might try a Cinnamon Dolce Latte or White Chocolate Mocha.

This was the menu originally leaked to this website.  I’m happy to report that it is indeed fake.

From there, we move on to branding.  Also watch out for that goon taking pictures of your kids.

External branding is unobtrusive – it says Starbucks as pictured on the window.  To the right of the tree, there’s a small circular sign hanging down that reads Starbucks.

It’s similar to other signs on Main Street.  Whether it be Town Square Theater presented by Kodak or Casey’s Corner brought to you by Coca Cola.

Or the Confectionery with Smuckers in the window or Plaza Ice Cream Parlor sponsored by Edy’s.

I did not spend a lot of time in the last iteration of the Bakery.  I thought it was drab, cramped, crowded (even with only a dozen people in the single line), and ultimately depressing.

I thought the new interior was roomy, open, and pleasant looking with wood paneling and brick looking details.  The lighting fixtures remain bizarrely Victorian.  I’ve been in about three Starbucks in my life so I could not tell you how the interior compares to a Chicago or Miami coffee shop.  For me, Starbucks is kind of like heroin.  I know it’s good, but I also know it’s expensive, bad for me, and there’s really no such thing as a casual user.  So I’ve avoided it almost entirely.  The only Starbucks logos I noticed were under the menu.  I don’t think the Starbucks logo or name is mounted anywhere else inside.


Looking on from inside later in the afternoon, it’s obvious that there is no seating.  In an effort to serve as many people as efficiently as possible, Disney decided that there wasn’t room for tables.  The only other options would be to halve capacity or expand the footprint by eliminating one of the stores next door.  So to have a dozen tables and a counter that requires guests to stare at blank walls, you’d be waiting at least twice as long for your beverage.

And there are a lot of seating options around, particularly in the morning.  Instead of staring at a wall in a crowded room, you can take your coffee down here outside Plaza Restaurant with a view of Cinderella Castle.  Or you could sit on the opposite side at Casey’s Corner.  When these seats are occupied in the afternoon, continue walking up to Tomorrowland Terrace where there are plenty of tables.  Or you can stand and sip your drink inside the Bakery – there’s a similar counter – there just aren’t any chairs.

Otherwise, I like how it looks.  I’m not sure it’s “magical.”  I’m not sure if any part of Main Street is “magical” these days.  There is no magic shop.  No penny arcade.  No tobacco store.  No bank.  No clock shop.  It isn’t the arrival of Starbucks coffee at Main Street Bakery that changed the complexion of Main Street USA.  That’s a shift that happened long before June 18th 2013.

Food is another contentious point.  Larger:  The thing about Main Street Bakery is that it’s a bakery in the same way your local McDonalds is a slaughterhouse.  Which is to say – it isn’t.  Prior to the arrival of Starbucks, there was nobody in the back baking fresh cinnamon rolls and from-scratch cookies.  No, those items were and still are baked in a warehouse by the thousand.  The bottom row here is comprised of “Disney” baked goods, including cupcakes, brownies, and cookies.  The popular Ice Cream Sandwich is available next door at the Ice Cream Parlor or over at Sleepy Hollow Refreshments.  Never fear, it’s still made with two artery-clogging Toll House cookies baked up from frozen dough with the finest in mass-produced Edy’s spooned in between.  Similar cinnamon rolls are available back at Gaston’s Tavern.  They are baked using the same recipe, in the same place, but have a maple glaze.  “Cardboard” would be the flavor I’d use to describe both versions of the cinnamon roll.  Your local bakery would serve something much fresher.

First world problems.  Your life would have to be pretty charmed if the change in a pastry glaze caused you more than a moment’s lament.

The $1.79 Cake Pop I tried was good – ooier and gooier than I was expecting.  About two bites, it was sweet and satisfying without weighing my precious little body down.  Or it was overpriced, I’m not real sure.

Larger:  Fruit (YEAH RIGHT WHERE ARE THE CINNAMON ROLLS), beverages, and other items are available in the grab-and-go case.  $2.59 Hard Boiled Eggs.

Starbucks coffee and Via packets are also available should you wish to purchase for some reason.

Breakfast sandwiches are served all day.  It seems kind of rude that they would have a picture of the cinnamon roll that isn’t available.  Somebody somewhere is either laughing hysterically or fired.  On the Dining Plan front, you’ll notice that every single drink is a snack credit, including the larger venti/trenta size.  That includes many drinks in the $5.00 – $5.49 range, which is an above average value for a snack credit.  Out-of-pocket pricing is comparable to about 50 cents more than you might pay at your neighborhood Starbucks.  I would not stop here for breakfast myself.  My brain would just be counting the number of people that will be in front of me at Space Mountain or Peter Pan’s Flight.  If you like Disney breakfasts, your resort food court will offer something similar.

Condiments etc.

Never fear, the Bakery still offers the same non-branded brown napkins as before.  The cardboard drink wrap things are Starbucks branded though.  You can probably turn them inside out or something if you don’t want to display the brand name while you walk around the Walt Disney World Resort™.

The sugar shaker isn’t even properly themed.  You can tell the budget really got cut at the last minute.

Add nutmeg, vanilla, chocolate, cinnamon, or sugar in the raw.  Half & Half, Whole Milk, and Non-Fat Milk are also available.   I’m disgusted.

I visited Starbucks three times throughout the day on the first day they were open.  You can see how busy it is with nobody in line at 12:37pm.

It still took about five minutes to prepare my Trenta Very Berry Hibiscus Starbucks Refresher – 31 ounces for $4.79.  I would guess they’ll get quicker with practice.  I was expecting the drink to be a little sweeter – it didn’t seem like there was a lot of flavor.

And there was a lot of ice.

I returned later in the afternoon.  Staffing shouldn’t be a problem moving forward with six registers going and 23 front-of-house cast members working.  You first place your order and then move down toward the end of the counter to wait for your name to be called.  They’re also equipped to take orders before you arrive at the register to get a head start on making your drink if lines are longer.

A $5.69 Venti Iced Caramel Macchiato on the recommendation of the nice woman behind me in line that recommended it.  This time it took about two minutes to place my order and closer to ten to receive it.  It was delicious – much better than any Disney-brewed concoction and significantly larger than any of their iced coffees.  Even if you “don’t like Starbucks coffee,” I can’t imagine you wouldn’t like one of these suckers.

On the coffee front, they at least offer the 3 Region Blend and Pike Place Roast.  Maybe some kind of Blonde Roast on the right? I can’t really make it out.

So that’s your new Main Street Bakery.  Everybody has an opinion and the argument for/against has been going on across the Internet for months.  You’re welcome to rehash it here (again) if you wish.  I’ll let you know when Wal-Mart is moving into The Emporium after I finish eating my Arby’s Roast Beef Sandwich from Pecos Bill.  Don’t want to get the keyboard dirty.


  1. sonja says

    At first I was in the “I don’t care crowd” and then slightly excited that I can have one of my favorite drinks at my favorite place on earth. Then I saw some pictures and I was disappointed but now I’m back to being fine with it. Your explanation of the interior changes convinced me that all is ok in the World unless of course, FP+ ruins everything anyway!

  2. Angela says

    I already shed my tears over the Main Street Bakery years ago when they discontinued the French Toast Loaf. As long as I can get the cinnamon roll at Gaston’s I don’t care about this change and it will make mornings at MK infinitely easier with my husband, who needs decent coffee to survive. Vive le Starbucks. I guess.

  3. Queenie says

    I am old…caffeine is a necessary evil, when I am trying to keep up with my 3 teen/tweens. Especially, because in Disney that I am walking more at DW than I have the entire year. I have been known to smuggle in Red Bulls so I could make it through the night touring, because I hated the coffee. I am glad I can now get a yummy Frappacino. I am surprised it is not costing me more here. You know thought that Disney magic would have made its way into my wallet here too. It is sad when Starbucks seems like a bargain, but it is all perspective when it comes Disney math. I am mad the cinnamon rolls are not there anymore, will not buy any of the food or bakery goods they have there now. Even when it was just the bakery, I would not buy the rest of the junk. Wish there was seating, but I guess it is not needed since they do not have cinnamon rolls anymore. Thanks for the report.

  4. krikiter says

    Best write up of the new bakery I’ve seen yet. I guess this rock will keep spinning for now after all.

    And again with the redundancy:
    “A $5.69 Venti Iced Caramel Macchiato on the recommendation of the nice woman behind me in line that recommended it.”

  5. Disney Bug 2004 says

    Finally some good coffee!! I’m glad they got rid of Nescafe coffee.(That was some of the weakest and most nastiest tasting coffee.) Yes, I’m a coffee Snob and proud of it. Me and my husband have been known to bring our own Starbucks ground coffee when we come. Glad to hear that next May I will be able to get a good cup of Joe in the Magic Kingdom.

  6. Safroim says

    I’m slightly excited. There’s nothing like an iced coffee at 3pm when you’ve been at MK since 8am. Now it’ll be Starbucks coffee which actually has a nice caffeine kick, what’s not to like?

  7. 6Js says

    Even with all of my own WDW-obsessed-lunatic behavior I’m still amazed that people care/get upset about this. “First World” problems indeed.

    Sponsorship, new revenue streams, whatever you want to call it. For those who want the parks to continue to expand and improve these things are, let’s say it together now, GOOD. If turning Backlot Express into a McDonald’s would help bring Cars Land to DHS just point me to the Hamburgler meet & greet!

  8. Prof. Brainard says

    For those of us who never had strong feelings one way or the other about Starbucks per se (and who welcome a decent cup of coffee in the Magic Kingdom–I’m one who actually likes Starbucks coffee), I think the main disappointment has been, at least for me, the theming. This may fully be a matter of misplaced expectations, I admit. Because the inclusion of Starbucks was controversial for so many people (and because I defended it), I expected the imagineers to really hit this one out of the ballpark. And they didn’t. The theming is acceptable, but nothing more. It sprinkles a bit of Victoriana over the basic structure of a fairly large, standard Starbucks store. Because of this, the space, to my eye, draws attention to its identity as a Starbucks, rather than subsuming that identity to a more thorough and period-appropriate theme (see Casey’s Corner or the Fiddler, Fifer, and Practical Cafe on Buena Vista St. for corporate venues that do this well). For most people who visit the Magic Kingdom, this will not matter and they will, in all honesty, not notice and not care. (If, however, when the Starbucks venue opens in the Disneyland Market House, the theming is anything but absolute perfection, you can well imagine that sparks will fly from the Disneyland fan base, which guards its park more aggressively than we on the east coast.)

    Ultimately, you are correct that the new Starbucks, if it is in fact lacking, is but the latest development in an erosion of quality at the Magic Kingdom’s Main Street, U.S.A. (“I’m not sure if any part of Main Street is ‘magical’ these days.”). We used to spend half a day just exploring Main Street. The Walt Disney Story was an awe-inspiring experience, with its film and historical memorabilia. The Magic Shop and the Penny Arcade were both as good as any of the A- or B-ticket attractions. Antique clocks ticked in the clock shop. The sweet smell of pipe tobacco wafted out of the Tobacco Shop. Craftsmen made artistic creations in the candle shop and the silhouette studio. You could have your picture taken in Victorian garb in the photography studio. You could watch silent movies playing continuously in the darkness of the Cinema. The flower market on West Center Street was one of those amazing Disney touches that you never expected, but that always made you feel that you were really in a place that was special and where care had been taken over every little detail.

    Kudos for your excellent photography of the space; you’ve given us more pictures and more detailed pictures than any other website to date.

  9. Drew says

    Thanks for the funny and extensive info on the bakery!! Can’t wait to actually have ‘good coffee’ when I’m at the MK. Way to put things into perspective.

  10. Danielle says

    Those turds could have at least brought in their bistro boxes! The fruit and cheese one is my favorite snack.

  11. ned says

    Last Decemeber I believe I bought a cinnamon roll at the food shop thingy in new Fantasy Land near the Donald Duck and Goofy meet and greet tent.

  12. Susie says

    Any idea if you can pay with the starbucks gift cards? At the stores tied to their main system, you get free syrups after so many drinks… if nobody has figured out if they are in that system by August I will. Even if this location doesn’t get the free perks (syrups and drinks for repeat visits) they usually count in your tallying up free perks.

  13. Alice Liddell says

    The most upsetting thing here is realizing that it wasn’t that I forgot to look in the Magic shop, but that it wasn’t there at all.

  14. Brian says

    I’ve only had one WDW cinnamon roll in my life. It was this past December at Gaston’s. Maybe I hit them on a good day because I thought it was soft, warm and delicious.

  15. Al says

    I’m amazed at the lack of WDW markup on the prices (at least as of now). Pricing looks to be the same, if not a little less on some drinks, as the closest Starbucks to my office in Manhattan. I’m not a big fan of Starbucks’ coffee, but I’d take it any day over WDW coffee, especially if a tall is $.20 cheaper than a one-size Nescafe.

  16. JohnC says

    The Starbucks coffee is an added benefit, but I am very disappointed that they no longer have seating inside and no more wonderful Cinnamon rolls. We always liked to pick up a couple before we returned to our resort in the evening.

    Also outside seating is nice except when it is raining and in July and August, when it is so very hot.

    Josh, thanks for the update and your great blog.

  17. weepstah says

    Truth on the House of Magic and Penny Arcade. Getting rid of those really took away a significant amount of the enjoyment in browsing around Main Street. But this certainly seems to be a reasonable and – dare I say it? – upgrade to the existing space.

  18. Jen says

    You take great pictures. The photograph with your reflection overlapping the people inside reminded me of a Richard Estes photograph.

    I am thrilled that I can get a Venti White Chocolate Mocha for a snack credit! Also, I did read on another site that you can use your gift card there – obviously no other sites are nearly as accurate as easywdw though!

  19. Jacky says

    Susie, yes you can pay with Starbucks gift cards!

    Josh, you have to ask for the refreshers sweetened! It probably had no sugar in it because they make it without sugar unless you ask for it!

    I love Starbucks! Can’t wait to go! 1 week and counting!

  20. anon says


    Oh and, by the way, if it benefited Disney financially, they’d open a Wal-Mart in Cinderella Castle IN A HEARTBEAT, BABY!

    Personally, I think Starbucks is a perfect fit for Disney World. It’s over-hyped, over-priced and over-exposed. Synergy, baby!

  21. josh says

    Yes, you can use Starbucks giftcards and the mobile app to make purchases. Apparently your purchases will earn My Starbucks Rewards points but they are not redeemable at this location.

    As far as a lack of theming, I think this is one time Disney went for efficiency and clarity over style The ordering process is orderly and clearly defined. The only design flaw is really the tight quarters behind the register that make it difficult for cast members to walk around each other.

  22. carrie says

    While I love Disney World, your description of Main Street is why I prefer Disneyland. It is still Magical. You should try it sometime!! Would love to read your blog about Disneyland!!!

  23. RebeccaMcK says

    I, too, would love to see Josh’s take on Disneyland. If you’re ever out on the lower west coast, Josh…. Heck, I’d go over there and show you around. I’ll be there July 2nd with my kiddo. No rush though. There will be other visits, mostly day trips (we finally did a 5 day visit last fall break – first time I’d ever stayed on site).

    It’s good that the bakery accepts Starbucks gift cards, and I’ve noticed that Starbucks gift cards are the only non-Disney gift card offered as a reward with Disney Movie Rewards (and whenever they have Disney gift cards as possible rewards, they run out quickly). The Starbucks and Disney gift cards offered there are just $10 cards, but that’s still good – I got a Disney gift card most recently (nice to get something from all our dvd and movie ticket purchases). I’ve never liked coffee but I could get hot tea at the bakery if it was a good point in the day to stop for some (never in the morning for me, I’m rushing off to get on the rides). The handful of times I’ve been into any Starbucks (or gone up to their counters inside grocery stores) I’ve bought hot tea or hot cider. And get this: I don’t like cinnamon rolls, bahahahaha! Other pastries are good, though. Blueberry muffin/scone if available.

  24. Jill Marie says

    I think the new bakery looks a lot nicer! I’m glad they got rid of the tables. They clogged the place up. And I don’t care about the cinnamon rolls. Never had one. There are way better pastries out there!

    Starbucks isn’t the kind of coffee a real coffee snob would like. But it’s a million times better than the old stuff they passed off as coffee. I’m not a coffee snob so I actually like Starbucks drinks quite a bit.

  25. Paige says

    Trenta Iced Coffee with a splash of Skim.
    No classic syrup.
    5 pumps of white chocolate.
    You’re Welcome.

  26. Michelle says

    I just love how people like Jill Marie say “And I don’t care about the cinnamon rolls. Never had one. There are way better pastries out there!”. Key phrase here: “Never had one.”, and you seriously think you are qualified to comment on this subject?

  27. says

    While I’m not a coffee drinker and am not concerned with Main Street becoming an urban shopping mall, I like the job Disney did blending Starbucks in and I love the fact Starbucks is here for the masses who do enjoy coffee. The way I see it, Starbucks is paying a ton of money to be in the parks, and is definitely popular to those who can’t go 1 day without their Vente Mocha Latte half-calf with extra foam. Now Mars Needs Moms land is that much closer.

  28. Christie says

    Disney is just concerned about your health. If you’re going to ingest one of those monster cinnamon rolls, they want you to walk as far into the park as possible to get it. They want you to live a long time, so you can continue giving them your money.

  29. Cindi says

    I’m with you on the cinnamon rolls. I heard the hype over and over so I made sure to stop at Main Street Bakery to get one. First though the place was so small inside and there were no available seats with what few tiny tables they had so I ended up outside The Plaza and found those nice covered tables like you show in your pic and it was actually the perfect spot. I was the only one there, it was quiet and serene and I ate my breakfast in a scenic spot overlooking the castle. The cinnamon roll was okay, but just okay and I didn’t want all that extra dripping icing. Too sweet. I won’t miss those rolls at all, but I will miss the fruit tart they sold there and the turkey sandwich wedge was a great grab and go lunch as well. I am loving the fact that even the largest coffee drink has a DDP snack logo beside it. That is a great deal for folks using the plan. Trust me I will be stopping in for a Caramel Macchiato (non iced for me though) when I visit the Magic Kingdom. As long as they don’t mess with my Dole Whips at Aloha Isle I can deal with the fruit tart loss. I’m sure someone else at WDW has them and the sandwich too. Thanks Josh for the wonderful post as always. And your usual doses of humour, honesty, and wit/sarcasm. You’re the most fun blogger of all and one of my favorites right up there with Jack Spence.

  30. Bunny says

    Yay! They have my breakfast wrap! Doubt I’ll get one, though…I’m with you Josh…I couldn’t wait in line for a Starbucks or any in-park breakfast knowing the queues at my favorite attractions are building up!

  31. Kate says

    As a Californian and used to the Sbux in Disney situation, I would say I am all for it. The coffee is consistent and I like their iced teas a whole lot better than Disney’s.

  32. Lauren says

    I’m totally bummed I missed the grand opening a few weeks ago. I too never understood the ire against starbucks or how starbucks is somehow more evil than Disney or Nescafe or Kodak. Made no sense. As a coffee lover, I would have scarfed down a few caramel ribbon fraps on my way down main street. But alas, I have to wait until my next WDW visit. It also makes the Dining Plan a better option because I never ever manage to buy enough snacks but with Starbucks!!! It’ll be easy. :)

  33. Meghan says

    You can call me crazy since I always visit with a dining plan in hand (you wouldn’t be the first) and I hate the coffee at WDW and never use my snack credits (and getting a $6 for nuthin is awwwwesome), so really this is like a little prayer being answered for the girl who was a barista for six years. and it’s ESpresso not EXpresso. the end.

  34. Pam H. says

    I am glad to have the Starbucks there. Though not my favorite, I do like Starbucks. When you order a drink, you pretty much know what to expect from it. I personally like non-fat lattes (sweetened with packets of stevia that I bring with me) or Mocha light Frappuchinos. I used to love cinnamon rolls, but for some reason I don’t care for them anymore. By the way, Starbucks does have cinnamon rolls sometimes (at least some locations) which probably explains the picture of the cinnamon roll on their sign. If I am going for a pastry, I’ll get one of their scones. The lemon pound cake is also delicious, though totally filled with calories. Guess it’s OK if you are at Disneyworld (with all the walking). Most likely I’d save my calories for one of the Mickey Ice Cream bars from the street carts. Love those things!

  35. Phil says

    I was getting to be over the cinnamon rolls anyway- they had a lot in common with cotton candy in the way they looked huge but seemed to never have that much actual substance to them. I am a bit disappointed in that there’s nothing “bakery” left about the Main Street Bakery. The other treats were good and enjoyable and while the SBucks stuff isn’t bad, it isn’t particularly special in any way.

    I do, however, wish they’d keep the Tomorrowland Terrace going for breakfast. That would be quite the nice replacement.

  36. Jill Marie says

    Don’t get your panties in a bunch, Michelle. I didn’t think I needed qualifications or whatever to have an opinion on a blog post…ha!

    Honestly, I have no desire to try one of those cinnamon rolls. Maybe because I’ve made my own before that were awesome. Whereas, I’ve never made my own coffee cake….so the ones at Starbucks are pretty tasty to me. Oh, and I also don’t like tons of icing on a cinnamon roll. So it’s harder for me to find one I really like at a bakery anyway.

    Clearly you’re upset about the beloved cinnamon roll. And that’s fine. But I promise, it will be okay. I’m sure you can find something new to eat there. Or, I don’t know…maybe make a homemade cinnamon roll. Or go to a local bakery. The world with keep on turning.

  37. Steve says

    With the huge amount of interest in Disney’s cinnamon rolls you’d think Disney would sell them everywhere and anywhere they could. They’d make a (even larger) fortune. Perhaps stick half a dozen carts down Main Street selling ’em. :)

  38. Mike says

    Cinnamon rolls, tonga toast, dole whips, school bread…these things aren’t intrinsically awesome.

    It’s the memories associated with them, the context in which one has enjoyed them, that’s what is really special.

    So for those who complain, I think they know it is just a cinnamon roll but for them it represents more. The loss of nostalgia. I’ve never had one so I wouldn’t know.

  39. Meghan @affableolive says

    I agree. There’s just not much Main Street left, though I do welcome the decent coffee at the world. I’m surprised to see that the mark up from my local one is only $.12. Any idea what the price is on the pounds of coffee in the bags? We brew in our villa and almost always run out. This will save me from having to leave the Disney bubble.

  40. says

    I think Mike hits the nail on the head. What the people who are complaining about is the loss of nostalgia. At the very least, it’s the thing that bothers me the most. My last refuge of nostalgia on Main Street was getting a Toll House Chocolate Chip Cookie Ice Cream Sandwich from the Bakery and eating it sitting at a table on East Center Street. It always brings back the memories from my first visit back in the early 80’s. Now that I have to go over to the ice cream parlour to get my sandwich, it just isn’t the same…

    Oh, well. I got back the Orange Bird and the Citrus Swirl, so I’ll have to be happy with that.


  41. Renee says

    Starbucks drinks, great. Daughter is thrilled. Husband would rather Dunkin Donuts coffee.
    But really, we did like the bakery items. :(
    Every trip to MK started with a cinnamon roll and a chocolate/chocolate chip muffin.
    Oh well. We shall survive. Lol
    There’s always the Java Bar at the Swan or Boardwalk Bakery!

  42. Agnes says

    I’m so happy you pointed out that the Bakery’s pastry menu has a picture of a cinnamon roll. Pure Disney magic.

  43. LizD says

    “And Duffy beats me when pageviews go down.”

    “Starbucks is kind of like heroin. I know it’s good, but I also know it’s expensive, bad for me, and there’s really no such thing as a casual user.”

    You are hilarious!

    I think those Via packets will sell well. People who had planned to just use the in-room coffee maker in the morning but then realized that the coffee there is terrible now have the option to use a Via packet. Really, if they don’t like the in-room coffee and don’t want to waste time buying a Starbucks in the morning, Via would be the best option for them, I think. (I brought my Via from home when we went.)

  44. Brian says

    @James D: Bringing back the Orange Bird will just remind people of how they ruined Sunshine Tree Terrace with the corporate sponsorship of the Florida Citrus Commission.

  45. tanya says

    Join me in Disneyland, Josh. Labor Day weekend. You know you wanna go. They have cinnamon rolls there.

  46. Kitty says

    Hi Josh,
    maybe a little off topic, but I just wanted to say that I think that photo you have in here of the seating (kind of outside The Plaza), is a FUDGING nice photo, if you’ll pardon the language. Absolutely gorgeous shot. :) I keep scrolling back up to look at it!

    Thanks for the clear and drama free review, I’m relatively unfazed by this latest corporate invasion, but hey, it’s good to know the drinks are snack credits should I choose to venture in there. :)

  47. Heather says

    Kitty, I love that picture too! If only those dumb @$$ people weren’t so rude to photo bomb Josh’s shot…losers.

  48. pfalcioni says

    I’ve been going to Disney parks since 1965, and if I complained about every change that’s been made since then, I’d spend my life complaining. Sure, it’s always great to be able to go back to a place we love and do the same things to bring back memories, but it’s rare to have that chance at a theme park – where change is the only constant.

  49. Prof. Brainard says

    To date, I’ve commented only on issues of theming and left the coffee debate for others, but, reading through the comments, I can no longer hold back. I never opposed Starbucks coffee coming into the Magic Kingdom or any other Disney park because, let there be no doubt, it is vastly superior to the insipid, hot, brown swill known as Nescafe, which has been traditionally served. But, Starbucks coffee is not that great, certainly not when compared to genuinely excellent coffee. No one could possibly consider themselves a “coffee snob” on the basis of drinking Starbucks and expect us to keep a straight face. Starbucks is to coffee what the Olive Garden is to Italian food. It’s not necessarily bad, and it satisfies a certain expectation of the American bourgeoisie, but it’s not quite the real thing. Starbucks is certainly better than Nescafe. I’ll drink it with gladness rather than put that down my throat, but I refuse to think that I am somehow drinking a superb cup of coffee because it is Starbucks. For great coffee, you really have to go to an independent coffee house where a true craftsman is roasting the beans on premises, or, of course, to Europe. Whatever we may think about Starbucks on Main Street, let’s keep our eyes wide open (hehe) about the kind of coffee with which we’re dealing in this discussion.

  50. Prof. Brainard says

    In the same vein, and since I have time on my hands, I’ll share a coffee anecdote. I took a visiting friend to one of the independent coffee houses in my little college town, mostly so he could be exposed to the bohemian atmosphere, but also because it has wonderful coffee and is a regular hang out for me. He walked up to the counter and ordered a “Frappuccino.” The barista told him they didn’t have Frappuccinos, that they were entirely a creation of Starbucks corporation and not actually a classic coffee drink. My poor friend was totally shocked to learn this. I added to his discomfiture by telling him that going into a real coffee house and ordering a Frappuccino was like going into a real diner and ordering a Big Mac. I also told him that he was an embarrassment to me personally and a disgrace to the human race generally and that I would not be taking him out again. He wimpered his apologies. As Benjamin Franklin wrote, “Experience keeps a dear school, but fools will learn in no other.”

  51. RebeccaMcK says

    If they get enough flack about there being a picture of a cinnamon roll on their wall menu and the people not being able to GET a cinnamon roll, perhaps they’ll just change the picture or cover it up with something. Or they’ll put up a little sign on the counter that says, “Sorry, no cinnamon rolls [today, or “ever” – whatever the case may be]”.

  52. keri says

    I was really glad to see the fresh fruit options in the refrigerated case. That was one thing I found lacking around the resort in a major snack-food way, especially in the evenings. It was either a whole apple or banana or questionable orange – I don’t like apples or bananas and I’m not too keen on oranges that look like they might be from California. (Grew up with fat Florida tangerines in the backyard, so I’m super biased.)

    When you leave in the evening back to the resort at 1am after the parks close and there’s NOTHING open except room service, pretty much the only options are pastries and candies – or that’s all I found, maybe some nuts too – and this fruit would be a really nice alternative.

  53. Dorliss Chambers says

    Kudos to Josh for a very entertaining read. I think we’re of a similar mindset that getting up & out to the parks in the morning only to wait in line for QS breakfast is counter-productive. I love good coffee and unhealthy breakfast items as much as the next guy, but I scarf that down in the room before heading out for the day. Eats & treats come later in the day.

  54. shalom says

    Any brewed coffee would be better than Nescafe, I suspect.

    Even Starbucks fans don’t pick Starbucks coffee in blind taste tests, which has long amused me. But going on my friends and relations who like Starbucks, I’m guessing the average Starbucks customer isn’t there for the coffee per se, but rather for all the other flavors and additives anyhow.

  55. pfalcioni says

    Gosh Prof. Brainard, I’ve met wine snobs and beer snobs, but you’re the first coffee snob I’ve come across. I guess anything can be taken to a pedantic and irritating level if you try hard enough.

  56. Jody says

    Though I don’t drink coffee, Nescafé is a vestige of the ’70s and just seeing the word on Main Street let me pretend it was the past like Christopher Reeve in “Somewhere In Time”. One more reminder of my childhood trip to Disney in the ’70s has been removed. But you make a good case Josh that the food & drink & service at the Main Street Starbucks is better than the previous offerings.

  57. Graham says

    @Prof. Brainard
    “You know everything is not an anecdote. You have to discriminate. You choose things that are funny or mildly amusing or interesting. You’re a miracle! Your stories have NONE of that. They’re not even amusing ACCIDENTALLY! “Honey, I’d like you to meet Prof Brainard, he’s got some amusing anecdotes for you. Oh and here’s a gun so you can blow your brains out. You’ll thank me for it.” I could tolerate any insurance seminar. For days I could sit there and listen to them go on and on with a big smile on my face. They’d say, “How can you stand it?” I’d say, “‘Cause I’ve been with Prof Brainard. I can take ANYTHING.” You know what they’d say? They’d say, “I know what you mean. The coffee snob. Woah.” It’s like going on a date with a Chatty Cathy doll. I expect you have a little string on your chest, you know, that I pull out and have to snap back. Except I wouldn’t pull it out and snap it back – you would. Agh! Agh! Agh! Agh! And by the way, you know, when you’re telling these little stories? Here’s a good idea – have a POINT. It makes it SO much more interesting for the listener!”
    Free Disney cinnamon roll on a plain (still Disney) napkin for those of you that get the reference.

  58. Graham says

    Disney is still working out the licensing. They’ll be in napkin holders next year and people will be angry but not because they chose the rental car rant as the quote they’ll print on them.

  59. Sam says

    The Ham and Cheddar breakfast sandwich is actually pretty good. If I were to get a “fast food” breakfast that would be the one I’d want the most!

  60. Terri -back home is So. Cal says

    Thanks Josh! I know I could count on you to be my eyes. Thanks for the larger photos of the food choices. Personally I don’t drink coffee and have yet to buy anything at any Starbucks (inc. the one at DCA). Had the cinnamon roll once and thought it was okay. Big enough to share, for sure. But didn’t have it again (even with snack credits to use.) Keep up the good work! :)

  61. JLS says

    I couldn’t agree more with your 2nd paragraph!!!!!!! Bring on the Starbucks! I can’t wait to have a decent cup of coffee on my next trip. I don’t need a pound of sugar in a cinnamon roll to start my day but I sure do need a good cup of coffee!

  62. Prof. Brainard says

    @ pfalcioni . . . It is my mission in life to take as many things as possible to an irritating and pedantic level, and you are to be praised for noticing it. Good work! In all seriousness, you’ve never met a coffee snob? I don’t know whether to pity you or to envy you.

    @Graham . . . Though your response is so incoherent that I can’t quite make out what you’re saying, I get the impression from all the capital letters and exclamation points that I somehow angered you with my charming, sweet, amusing, and innocent little anecdote. You really didn’t have to read it if you didn’t want to, though I’m glad you did, and I am especially glad that it made you mad. Though it’s never good to miss irony when it’s staring you in the face, as you have clearly done, it is definitely good to vent once in a while. But remember, Graham, the person that makes you angry controls you. You’re mine, Graham!

  63. shalom says

    Prof. Brainard’s anecdote earned a smile from me. But in my family, learning to appreciate that sort of humor is a survival trait. My sister is a coffee snob, a beer snob, a food snob, a travel snob, and a music snob. My brother simplifies things — he’s an everything-he’s-ever-experienced snob.

  64. Cat says

    Great post, thanks Josh! I’ve been to Disney World 7 times and never once stepped in the Main Street Bakery, however, now with Starbuck there will likely stop in on my next visit. :)

  65. Psac says

    Prof. Brainard is very right. The Starbucks near my office moved for construction and instead I have to go to a “real” coffee shop on occasion. Whenever I order a vanilla latte, the guy gives a little wry smile like I’m ruining the latte with the vanilla syrup. (He’s a nice guys and not as pretentious as I just made him sound.) I can appreciate the difference of the REAL coffee and the skill put into making the latte just right, with the little flower design on the foam. But I still prefer my caramel macchiato sugar bomb. No bones about it, I know it’s not “real” coffee, but it’s what I like! It’s just like those who like white zinfandel, and I know that just sent a shiver down some wine drinkers’ spines. :)

  66. armscrossed says

    Love the blog as usuall but you wrote “Whether it be Town Square Theater presented by Kodak …” What is a Kodak ?

  67. Mickey Mouse Man says

    I love your stories Prof Brainard and I love that you play a character in your comments! The “real” Prof Brainard is one of my favorites from the old-school Disney movies. Keep it up, you’re almost as funny as Josh!

  68. Pam H. says

    @LizD. Totally agree with you about the Via packets. I took them with me to Disney World last year. A complete life saver. I need my caffeine in the morning…badly. I am grumpy without it, as my husband would be the first to tell you. He practically pours the stuff down my throat when I get cranky. It usually makes everything better too :)

    At home I like to drink the expensive stuff: 100% Kona (not Kona blend), Peet’s Holiday blend, and anything along those lines. When we were in the Cayman Islands, we had a cuban coffee that was amazing. Too bad you can’t get that stuff around here, talk about addictive! Have a good day, everyone!

  69. Prof. Brainard says

    @ Mickey Mouse Man . . . Almost as funny as Josh? Almost? Haha!

    Seriously, the reactions to the Main Street Starbucks have been so heated on both sides of the debate that I think we’ll have to have a new rule of polite social interaction in America: Never bring up religion, politics, or the Main Street Starbucks!

  70. Jill Marie says

    Anyone else feel like Prof. Brainard is having a conversation with himself?

    Prof – I pity you for not ‘getting’ the reference in Graham’s post. Especially since right below it someone else mentioned what it was. If you had gotten it, you wouldn’t see anger at all.

    Also, did you think your comment about coffee snobs and Starbucks was groundbreaking or something? Because I said basically the same thing on the first page of comments. Just in a way less uppity way.

  71. pfalcioni says

    Starbucks isn’t gourmet, but they do provide a product that many people enjoy, they have a solid system in place that allows them to provide nearly the same experience at every one of their locations, and they are decent to their employees. In my book, that’s a win.

    I understand that Prof. Brainard is attempting funny in a way that makes him sound like he’s not only making fun of pedants, but also is so freaking hip and smart that he’s above all that. Unfortunately, I think it falls flat. I liked the real Prof. Brainard because although he was verbose, he was also kind, and human, and silly. All characteristics that seem to be missing from this iteration.

  72. Jane says

    I will miss the cinnamon rolls. They are the only reason I stopped at the bakery (not in the morning). We would stop on our way out and sit down enjoy our last minutes in the parks until next visit. I don’t care if they made the cinnamon rolls there or not, it was one snack credit, big enough for 4 of us to split as a snack and tasted great with chocolate milk. Its sad when traditions are gone.

    The spinach, egg & feta wrap at starbucks is delicious and is my favorite fast-food breakfast… but I get it all the time here at home so probably wont ever get it there. And its only about $3.50 outside of disney.

  73. Psac says

    Starbucks does do localized mugs. I love the London Starbucks mug I got from there when I went out on a work trip, and in the finacial area we were in it was the only thing open on the weekend (yeah, that was a fun trip), and we ate breakfast AND lunch there both days. Plus breakfasts on the weekdays surrounding. Good momento of the project. Anyway, point being — as @Lisa said, a Starbucks Disney mug will be a must-buy.

  74. Prof. Brainard says

    @ pfalcioni and Jill Marie . . .

    You don’t like my comments, you don’t like my style, you don’t like my humor . . . may I ask what you want me to do about it? Do you really expect me to censor myself to suit you? Are you trying to silence me? Why are you choosing to pick this fight? Do you work for Starbucks? Are you Starbucks shills? Why else would you react with such aggression to what are essentially satirical comments? Maybe you are a couple of dunces who don’t understand or recognize satire when you see it? Why have I become your particular target? If my humor falls short in your opinion, it certainly does not fall short in the opinions of others. Other have agreed with me and expressed support for my comments. When I don’t like a comment that someone has written, I either try to respond in a dispassionate manner, to explain my point of view, or just skip over it. May I ask what either of you has ever posted here that is particularly funny or even particularly interesting or so great that you are in a place to issue such judgment?

    You don’t have to like me, but I am tired of the personal attacks. I understand that Josh does not moderate the comments, but surely he reads them? What gives?

  75. Jill Marie says

    Haha! Are their virtual chairs to throw? What about paternity tests? (Or is that just on Maury?)

  76. Benjamin N says

    @pfalcioni . . .

    It must be hard to read long things when you’re a dunce like Prof Brainard called you. Go Prof Brainard, you are my HERO! Your comments are as good and as sarcastic as what the great and powerful Josh himself writes …keep them coming!

  77. josh says

    I can point out that “Benjamin N” and “Prof. Brainard” are posting from the same IP address and most likely, the same computer.

  78. Jill Marie says

    Ha! Yeah…the @name . . . gave him away pretty easily (even before I read the ridiculousness that followed.) Ellipses typically don’t have spaces like that. It was a good effort though.

    The Jerry Springer-ness helps with page views, right?? :)

  79. Prof. Brainard says

    It’s true. I’ve posted, my husband has posted, and my son has posted on this blog, all today and all from the same computer. Yes, we shared. Is that against your policy? Is there a problem with that? And why, may I ask, would you, Josh, post that information?

  80. josh says

    As far as I know, I don’t have any policies. Ordinarily it wouldn’t matter if multiple people are using the same computer to post comments, but when Prof. Brainard writes this in support of Prof. Brainard:

    “@pfalcioni . . .

    It must be hard to read long things when you’re a dunce like Prof Brainard called you. Go Prof Brainard, you are my HERO! Your comments are as good and as sarcastic as what the great and powerful Josh himself writes …keep them coming!”

    I feel like it’s kind of sad.

  81. Prof. Brainard says


    I won’t wait for a response. I’ll delete the blog from my regular Disney sites and if my comments and those of my family are so controversial and so unwelcome, then it’s easy enough not to comment again or read the blog in the future. I respectfully ask that you delete all of the comments that my family and I have made on this blog (you seem to have a record of what comes from our computer). Since you seem perfectly willing to disclose information about our computer/the source of our comments publicly here, this seems like a reasonable request and one that you can easily accommodate. Thank you for your attention to this matter.

  82. josh says

    That’s fine. I’ve already banned your IP address once for being annoying. Your voluntary removal from the website makes it easier than having to log into cPanel to add another IP address. But I’m not going to delete anything. It would have been “uncool” if I had disclosed your IP address or host name, but I don’t see anything unethical in simply pointing out that you’re using multiple usernames to support yourself and whatever your opinion is. As Lisa said last night when I was reading the comments that came in out loud, “Why doesn’t Prof Brainard get his own blog?” You might want to do that. I’m sure poor AJ, MiceChat, etc. feel the same way.

  83. Jill Marie says

    I don’t think there’s anything wrong with multiple people posting from the same computer/house. My husband and I have both commented on this particular post as well. I don’t care if Josh discloses that. It wouldn’t bother me one bit. I will say that I think my husband and I have different writing styles though so I don’t think anyone would think we’re just one person giving himself/herself compliments.

  84. Graham Marie says

    My beautiful, intelligent, and well read wife and I comment on the same particular posts all the time. I don’t care if Josh discloses that. It wouldn’t bother me one bit.

  85. Chris says

    Cool –> over 100 comments on one post! (is that a record?)

    Uncool –> about 1/4 of those comments are from the same family : (

  86. Steph says

    The third coffee on the left in that last picture is their Veranda Blend roast. It’s one of the Blonde roasts, and actually the one I prefer as opposed to the Willow blend. I can tell because the picture is of the porch swing (Veranda’s logo), and I can see the name through the fuzziness lol.

    They better not switch that out before December! That’s when I plan on going, and I want my Blonde Roast, dangit! XD

  87. dusty cheatham says

    prof brainard !!!!!!! it is teachers like you who helped me to leave school in the 6th grade.
    on the other hand as I have matured I realize I should have listened more closely & just chosen a different school. you are wise beyond all measure as well as mrs brainard & little brainard have shown . please do not stop posting PLEASE your use of such big words are helping me to learn . that & google

  88. jrizz says

    I just wanted to be part of this,,,,,also as a coffee drinker, I’ll have at least 1 cup of Fourbucks while I’m there.

  89. Anonymous says

    In the same way people “need” their coffee to function, I need my cinnamon roll, no I don’t need it half way into Fantasyland I need it as I’m walking into the park down Main Street USA right at the bakery.

    Nobody really gives a crap if they don’t have a chocolate chip cookie or something, cinnamon rolls are actually quite prized, given by the number of memes that try to make fun of people who are upset that they’re gone it kind of shows there’s a rather loud outcry for them.

    Brand of coffee? Who cares.

  90. Allan says

    “That’s fine. I’ve already banned your IP address once for being annoying. Your voluntary removal from the website makes it easier than having to log into cPanel to add another IP address. But I’m not going to delete anything. It would have been “uncool” if I had disclosed your IP address or host name, but I don’t see anything unethical in simply pointing out that you’re using multiple usernames to support yourself and whatever your opinion is. As Lisa said last night when I was reading the comments that came in out loud, “Why doesn’t Prof Brainard get his own blog?” You might want to do that. I’m sure poor AJ, MiceChat, etc. feel the same way.”

    Now I wish you could do the same for DRDISNEYMD at disboards as she seems to be the same chick. Some people love their own opinion a little too much.

  91. Jill Marie says

    @Anonymous – I think on internet forums/blogs…the cinnamon rolls are “prized.” But realistically, to most visitors at WDW, they probably aren’t that big of deal. There’s a massive population of Disney World guest that never visits such sites.

  92. Allan says

    The cinnamon rolls to me are as over hyped as the Dole Whip. How did pineapple flavor soft serve get that kind of cult status?

  93. Disneyfan2kids says

    1.) Just found this website… it’s AWESOME! Great info, hysterical (and sarcastic) blogs – just my style :-)
    2.) The comments in this thread had me hysterical.

    LOL! I <3 coffee… not a fan of Starbucks. I prefer my WaWa (NorthEast people will know what I mean. But would choose Starbucks over Nescafe any day of week.

    PS. Are they seriously not bringing back the Cinnamon Rolls? They're the best! What about the Banana Bread Pudding?

  94. Amanda says

    There is a WaWa across from sea world now…out of the way if you are staying in property but maybe worth it if you are not. I love their coffee bar too!

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