Starbucks Coming to Main Street Bakery. MY LIFE IS OFFICIALLY OVER.

by josh on November 10, 2012

Edit: Leaked menu added at end of post.

I wasn’t going to.  But I don’t want to be left out.

Early last month, in this post, I mentioned that Main Street Bakery would be converting over to a Starbucks location early next year.  This was not a big secret.  Yesterday, Disney Parks Blog ran this story, available in its entirety here.

There are a couple of things to keep in mind.  The first is that the “Main Street Bakery” is not going anywhere.

Remember how much work Disney put in to the facade earlier this year?

We’re not talking about a paint job.  Disney “literally” removed the entire facade and rebuilt it from the ground up.  That’s why it took almost seven months.

It looked like this in January.

Inside, you can probably expect to see some changes.  Objectively(?), the seating area is currently small, kind of depressing, and doesn’t effectively take advantage of the space.  The tile floor is drab.  The lighting is dark.  The counter seating around the side, in an attempt to increase capacity, has guests staring blankly at a wall.  But Disney isn’t turning this into a Downtown Chicago, sterile, corporate (SOULLESS I TELL YOU!) Starbucks location.  Per Disney Parks Blog:

Both locations will be designed to fit the theme of their surroundings. At Magic Kingdom Park, for example, cast members will wear a costume consistent with the early 20th century look and feel of Main Street, U.S.A

Disney is in charge here.  Even the cast members working the location will remain on Disney’s payroll.  They are not Starbucks employees.

Finally, to quote a followup answer on the Parks Blog, “Yes there will be a selection of Disney favorites that you’ve enjoyed at the bakery over the years,” in addition to the Starbucks coffee, pastries, sandwiches, etc.

Now, Disney Parks Blog did a lousy job of addressing obvious concerns.  They should have made what I just told you clearer.  They also don’t discuss which “Disney favorites” will remain available.  While this is the first Starbucks at Walt Disney World, it isn’t the first Starbucks in a Disney theme park.  There’s already one in California, which Disney Food Blog has a nice look at here.  I’d take a look at that Starbucks before reserving judgement on what Starbucks at Magic Kingdom will look like.

Popular Complaints

Point: Starbucks is already so expensive, what’s a latte going to cost at Disney World, $50?  LOL!

Counterpoint: No.  Take a look at pricing in California.

Now compare it to Disney pricing:

Looks like you have your choice of about four drinks with no sizing considerations as it stands.  Starbucks at California Adventure has over 25 choices and you know exactly what you’re going to get size-wise.  You also have the option to customize the beverage to your specifications with some easily laid out options.

This is what a $3.99 Disney French Vanilla Iced Coffee looks like.  It’s at most 16 ounces.  What can I get for four bucks at Starbucks?  A 31 ounce Iced Coffee with four flavor choices, including Vanilla.  On top of all that, Starbucks also offers seasonal choices like their Pumpkin Spice Latte.

Point: But they’re taking away my favorite items like the Cinnamon Roll and the Ice Cream Sandwich!

Counterpoint: Maybe, but those items are still going to be available, even if they’re not at Main Street Bakery.  For example, your Ice Cream Sandwich is available at Sleepy Hollow Refreshments in Liberty Square:

And they have a lot more choices, including seasonal ice cream flavors like Birthday Cake and Pumpkin.

For the Cinnamon Roll, it probably isn’t a coincidence that it’s one of the featured items back at Gaston’s Tavern.  I’ve been told the glaze is different or something?  Try to keep an open mind.  Sometimes adults have to deal with small changes.

Point: Starbucks is an evil corporation that has no business being in any Disney Park, let alone Main Street USA!

Counterpoint: Probably.  But they all are.

Nestle, the current sponsor here and elsewhere, uses child slave labor in West Africa in cocoa production.  It’s estimated that more than 1.8 million children are exploited in cocoa production along the Ivory Coast.  And it’s impossible to keep cocoa produced with slave labor out of the overall supply.

Siemens, which sponsors everyone’s favorite golf ball, built death camps in a subsidiary of Auschwitz, among other locations.  Inside these camps, hundreds of thousands of slave laborers built electronic parts used by the Nazis for the German war effort.  A slave laborer could “work” for Siemens by day and be murdered in a death camp built by the company that night.  BUT!!!  They did finally do the right thing(?) by offering 12 million dollars to holocaust survivors.  Or I would guess $20 each?  And more recently, they’re on the hook for a few billion dollars along with Volkswagen, Audi, and others after settling a lawsuit brought by survivors.

Brawny and Sparkle, both of which sponsor paper towels in the bathrooms, are Georgia Pacific brands.  That company has paid hundreds of millions of dollars in fines for polluting the environment and trying to cover it up before and after getting picked up by Koch Inc.  Koch may be most famous for a 1996 pipeline explosion that killed two kids, ultimately resulting in a 296 million dollar settlement to the families due to negligence.

Of course I could go on with just about every corporate sponsor at Walt Disney World, which there are a ton of, but you get the idea.  Or did you want to talk about the Walt Disney Company itself?

Point: But…but…but…no logos or advertisements for companies other than Disney should be seen on Main Street!

Counterpoint:


And that’s only the buildings adjacent and across from Main Street Bakery as they stand today.  The bottom picture was taken from a Kodak Picture Spot.

Point: Starbucks’ coffee is terrible and their food sucks!

Counterpoint: Okay, that’s objective…  I’m not a big coffee drinker myself, but unless you’re just being difficult for the sake of being difficult, I guarantee you can find something you like there.  And if you can’t…well…I’m sure Nescafe will be available somewhere.  You can always bring a thermos.  Or walk to the Contemporary Resort.

Conclusion

Starbucks coffee is coming to Main Street Bakery.  It’s going to look the same on the outside and probably look better on the inside.  The pricing is pretty reasonable and they have a much better variety of drinks that are across the board higher quality.  And if you’ve banded together on the various Disney fan forums with a few like-minded individuals that are Starbucks-adverse, be absolutely clear that you’re in the absolute smallest minority possible and nothing you can do will stop $bux from arriving at the Bakery this summer.  99.9% of people visiting Magic Kingdom come summer 2013 either don’t care, won’t notice, or will be in line for an iced coffee.

Edit: After a little digging, I was able to find a copy of the menu that will be offered after Main Street Bakery reopens in early summer 2013:

 

{ 80 comments… read them below or add one }

krikiter November 11, 2012 at 5:34 pm

This. Josh, you’ve got some swagger and it’s well-deserved. Can you weigh in on Bieber/Gomez next?

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Pampered Mom November 11, 2012 at 6:05 pm

Count on Craig to keep it all in perspective. Looking forward to an up close and personal look at the new offerings after the refurb. DH will have to catch up with us if he chooses to go for quality coffee. Now if they get rid of the Coca-Cola partnership…. watch out!

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Linda Park November 11, 2012 at 6:10 pm

Bibber & Gomez are over, as well they should be, they’re kids!

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melissa November 11, 2012 at 7:21 pm

Josh your great, you make my day

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Canwegosoon November 11, 2012 at 8:49 pm

Next logical question would be will a refillable mug be used at SB-and will they have SB or generic napkins???

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Buzz2001 November 12, 2012 at 3:57 am

Josh, I see the difference as Casey and the ice cream parlor have small signs that say they feature Edys or Coke, they are not called McDonalds or Baskin & Robbins.

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twopearls November 12, 2012 at 4:09 am

Thank you for using an old 20th century photo of JB, because the late 20th century JB is just creepy – now that he’s older, he thinks he’s all HAWT showing off his “muscles” and tattoos.

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Katie November 12, 2012 at 5:47 am

I say let the moaners moan about it, because maybe there will then be less people in line when I’m needing my grande nonfat caramel macchiato in Magic Kingdom!!

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rich3677 November 12, 2012 at 6:31 am

Damn Josh, I’m a lawyer and this post read like a well reasoned legal argument, complete with exhibits. Are you strolling the halls of the Orange and Osceola County courthouses on your non-recomeneded park days?

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Nicole November 12, 2012 at 6:32 am

Bravo, really well written and helped but fears to rest. I drink starbucks every day, so i’m excited to finally have a proper coffee option. I don’t believe (as you said) it would be at the expense of the main street bakery, so I’m all for it!

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Sheena November 12, 2012 at 7:43 am

First of all, thanks for the article! It had so many points others haven’t. The only thing that truly saddens me, is seeing they’ll be closed when I’m there in February!

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ttfn4now November 12, 2012 at 8:56 am

Buzz2001 you do not remember the carts that sold McDonald’s French Fries many years ago? I clearly remember that their logo was on the cart.

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magic1106 November 12, 2012 at 9:10 am

I agree with Ken’s point that Starbucks shouldn’t “replace” Main St Bakery but I love the thought of real(not nescafe, whatever that is supposed to be)coffee in the parks. While the reassurance of it keeping in theme with Main St is comforting I can’t help feeling the loss of an institution like the bakery. Maybe this is just the glutton in me and the idea of a whole store filled with sweets but couldn’t the coffee house be put somewhere else? Outside the gates where people are waiting for park opening seems more appropriate and mor profitable. There is a captive audience whom is biding their time with nothing to do, not running right past to be the first to an attraction. I don’t care what coffee conglomerate Disney brings in. In the real world I do not patronize Starbucks for things they have done that I don’t agree with but while in the bookstore or Target I will get drinks from their in-house Starbucks because that’s my only option. In WDW if my only choice is Nescafe or Starbucks, I’m going for coffee every time!

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Kevin November 12, 2012 at 10:54 am

I don’t drink coffee, but my wife dislikes Starbucks. That said, she will drink it 1000 times before she touches Nescafe. So this is an upgrade in her book. Not counting T&TC, MK is the only park at which you cannot currently get “real” coffee. (Even though I don’t drink it, I know all the locations – a caffeinated wife is a happy wife!)

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Kari November 12, 2012 at 12:21 pm

Your title makes me laugh!!!!!!! My husband didn’t want to wake me up last night when he read about this but told me first thing this morning and I said the EXACT same thing your title states. Starbucks sucks. I’m going to Disney in December and going to make sure to visit MSB every single day as it will be our last visits!!!! By the way we love your website you are absolutely HILARIOUS. Can’t get enough!

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Phyllis C November 12, 2012 at 2:33 pm

“…and ice cream made exclusively for Disney World by angels”

I “literally” laughed out loud when I read this…my dog thinks I’m crazy.

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Samantha November 12, 2012 at 3:00 pm

Two of our favorite spots, the Fountainview and the Main St. Bakery. I’m sad. But, I am glad they will be offering decent coffee now as I cannot stand Nescafe. Will they be offering Starbucks “World”-wide? I would certainly love to have a nice cup of Starbucks in the AM rather than the coffee-flavored hot water otherwise known as Nescafe.

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KatieJane November 12, 2012 at 7:34 pm

I <3 you. That is all.

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Tom Bricker November 13, 2012 at 8:03 am

WALT DISNY WOULD BE ROLLING OVER IN HIS GRAVE IF HE REED THIS BLOG POST. IT IS BIASED AND DOESN’T MAKE ANY SENSE. STARBUCKS DOESN’T BELONG ON SACRED MAIN STREET. WALT WOULD NOT HAVE DONE THIS.

SINCERERALY,
EVERYONE ON THE DISBOARDS

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Professor Brainard November 13, 2012 at 11:22 am

Without getting into the issue of whether Starbucks should sell its wares on Main Street, let me mention an important consideration in displaying corporate logos on the street. There is a difference between the Edy’s logo (and potentially a Starbucks’s logo) and the Coca-Cola logo. The latter was very much around in the general era of the Magic Kingom’s Main Street. In fact, it would have been a common sight on commercial streets a hundred years ago. In addiction to being historically appropriate, it also holds an important place in American cultural iconography that goes beyond its denotative corporate meaning. Just wanted to point out that, in the context of Main Street, U.S.A., not all signs or corporate logos are created equal.

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Meghan (affableolive) November 13, 2012 at 2:05 pm

I actually doubt that the starbucks logo will be plastered on main street. I am SO glad you wrote this. I know that the Disney Parks Blog made it sound like the bakery was out and sbux was in, but any logical person would realize that they wouldn’t do that. I’m sure walt would like a good cup of coffee too.

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Pam November 14, 2012 at 7:22 am

I highly doubt that EVERYONE on Disboards is against Starbucks and I don’t think it is appropriate that you make that claim, Mr. Brickman. There is a reason that Starbucks is always so crowded and that is because a lot of people like it. It is an American Company, and I like their coffee and am proud to support them and I am glad they will have coffee in the parks. I doubt they will have a bunch of crazy, over the top logos everywhere, but I guess time will tell. As far as the Disney pastries, etc., go, as long as they sell well, they will have them somewhere in the park. Plus, Starbucks does offer some really good food of their own. I’ll take them over Nescafe any day!

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Kate November 14, 2012 at 2:54 pm

As a Disneyland person and California native, I must say the new Starbucks at DCA is wonderful. Real coffee, with passholder discount and takes starbucks card. And it still feels like disney, the CM’s are dressed up, they still sell disney pastries and the building is authentic and other than one small starbucks sign out front (with no logo) and the fact that the cups do have the logo (as well as the disneyland logo) you would never know from looking that it was a starbucks.

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Mick November 15, 2012 at 8:03 am

@Pam – Tom was kidding.

I don’t drink coffee but this is good for people that do. Let’s trust Disney to do the right thing till we see that they don’t.

I drink a lot of iced tea and here’s hoping that someday they might actually brew some tea. The stuff at all QS and most TS is instant crap (like I’m assuming the coffee is right now).

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TriSeb November 15, 2012 at 12:03 pm

Scary when Josh is the voice of reason… ;0)

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Tere November 15, 2012 at 6:00 pm

Everytime I’ve been to Disney I am craving for some nice coffe. I like Starbucks and even though I don’t drink it every day since I’m satisfy with what I have at home, I will drink one every day when I’m vacationing at Disney since I always go to sleep late and I’m up super early. I need a little battery charge here and there. No offense to the Disney co. But there coffe is not the greatest :)
I wish they will have it ready on December!

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Amanda April 21, 2013 at 12:53 pm

Thanks, I’m on the opening crew and I think it will be a nice improvement. I can’t tell you how many years, as a guest, I longed for a “real” iced latte in the Magic Kingdom! Not sure what all the negativity is about, except people seem to think it’s cool now to hate Starbucks. People who want Disney World to not be corporate, uh… I just don’t know what to say to that. LOL

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Jen May 20, 2013 at 8:57 am

OMG…I almost spit my tea all over the keyboard. LOVE the sneak peak menu!!!!! I don’t even drink coffee, but I will have to get one on our Oct trip just so I can laugh about this post again!!!!

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ダミエ グラフィット June 27, 2013 at 12:57 am

Greetings! Very useful advice in this particular post!
It is the little changes that make the largest changes.
Many thanks for sharing!

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プラダ ボストンバッグ June 27, 2013 at 1:24 am

Its like you read my mind! You seem to grasp a lot about this, like you wrote the book in it or
something. I think that you just could do with a few percent to pressure the message home a bit, but
instead of that, this is great blog. An excellent read.

I will definitely be back.

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