Main Street Bakery Reopens

by josh on June 19, 2013

As you have undoubtedly read in 75,000.00 other places, Main Street Bakery reopened on Tuesday June 18th in what may be the most played out Disney story of the year.  The big news is, of course, that the Bakery will serve Starbucks coffee and baked goods rather than Nescafe products.  After a good amount of soul searching, including three semi-conscious nights spent in the woods of Ft. Wilderness with the help of a “spirit guide,” I wrote how I felt about the change in: “Starbucks Coming to Main Street Bakery. MY LIFE IS OFFICIALLY OVER.“  What I think probably doesn’t matter. But because I only care about controversy, I’ll shove my opinions down your throat anyway.  And Duffy beats me when pageviews go down.

On the corporate front, I don’t really understand the anti-Starbucks sentiment.  Starbucks takes over for Nestle, a multinational Switz corporation that’s worth over 200 billion dollars.  That’s five times more than Starbucks and nearly twice as much as Walt Disney Company itself.  Starbucks, on the other hand, is an American company created and built up by one man with a dream.  So I have no problem with the change in sponsorship.  And let’s be real here.  The Walt Disney Company is the biggest money grubbing media conglomerate of all time and they want nothing more than for you to part with as much of your money as possible once you enter one of their theme parks.  Starbucks fits in well with this model.

Prior to the refurbishment, this was the Bakery’s drink list.  There’s no indication of sizing, no information on customization, and few options.  You’ll also notice the Coca Cola and Nestle brand names next to certain items – others use Nestle Nescafe.

The new beverage menu is diverse and clearly lays out options on size and customization.  Starbucks pricing is also less expensive straight up and per ounce than Nestle pricing.

And they offer completely unhealthy, extremely Disney specialty beverages themed to the season.

This is what an Iced Coffee made with Nescafe looks like.  Coming in at $4.49, it’s maybe 16 ounces at most.  For a full dollar less, I can now order an Iced Coffee that’s twice as large and customize it to my tastes.

On the drink front, I don’t think there’s an argument that could be made that Nestle did things better.  There’s a reason you don’t find Nescafe anywhere.  It’s garbage reconstituted from a powder.  I’ve read that there are people that don’t like Starbucks coffee, but I would be surprised if even these people preferred Nescafe.  And Starbucks offers 36 beverages before you even start adding flavors, espresso shots, etc.  If their drip coffees aren’t for you, you might try a Cinnamon Dolce Latte or White Chocolate Mocha.

This was the menu originally leaked to this website.  I’m happy to report that it is indeed fake.

From there, we move on to branding.  Also watch out for that goon taking pictures of your kids.

External branding is unobtrusive – it says Starbucks as pictured on the window.  To the right of the tree, there’s a small circular sign hanging down that reads Starbucks.

It’s similar to other signs on Main Street.  Whether it be Town Square Theater presented by Kodak or Casey’s Corner brought to you by Coca Cola.

Or the Confectionery with Smuckers in the window or Plaza Ice Cream Parlor sponsored by Edy’s.

I did not spend a lot of time in the last iteration of the Bakery.  I thought it was drab, cramped, crowded (even with only a dozen people in the single line), and ultimately depressing.

I thought the new interior was roomy, open, and pleasant looking with wood paneling and brick looking details.  The lighting fixtures remain bizarrely Victorian.  I’ve been in about three Starbucks in my life so I could not tell you how the interior compares to a Chicago or Miami coffee shop.  For me, Starbucks is kind of like heroin.  I know it’s good, but I also know it’s expensive, bad for me, and there’s really no such thing as a casual user.  So I’ve avoided it almost entirely.  The only Starbucks logos I noticed were under the menu.  I don’t think the Starbucks logo or name is mounted anywhere else inside.

There.

Looking on from inside later in the afternoon, it’s obvious that there is no seating.  In an effort to serve as many people as efficiently as possible, Disney decided that there wasn’t room for tables.  The only other options would be to halve capacity or expand the footprint by eliminating one of the stores next door.  So to have a dozen tables and a counter that requires guests to stare at blank walls, you’d be waiting at least twice as long for your beverage.

And there are a lot of seating options around, particularly in the morning.  Instead of staring at a wall in a crowded room, you can take your coffee down here outside Plaza Restaurant with a view of Cinderella Castle.  Or you could sit on the opposite side at Casey’s Corner.  When these seats are occupied in the afternoon, continue walking up to Tomorrowland Terrace where there are plenty of tables.  Or you can stand and sip your drink inside the Bakery – there’s a similar counter – there just aren’t any chairs.

Otherwise, I like how it looks.  I’m not sure it’s “magical.”  I’m not sure if any part of Main Street is “magical” these days.  There is no magic shop.  No penny arcade.  No tobacco store.  No bank.  No clock shop.  It isn’t the arrival of Starbucks coffee at Main Street Bakery that changed the complexion of Main Street USA.  That’s a shift that happened long before June 18th 2013.

Food is another contentious point.  Larger: http://www.easywdw.com/reports8/sbux.jpg.  The thing about Main Street Bakery is that it’s a bakery in the same way your local McDonalds is a slaughterhouse.  Which is to say – it isn’t.  Prior to the arrival of Starbucks, there was nobody in the back baking fresh cinnamon rolls and from-scratch cookies.  No, those items were and still are baked in a warehouse by the thousand.  The bottom row here is comprised of “Disney” baked goods, including cupcakes, brownies, and cookies.  The popular Ice Cream Sandwich is available next door at the Ice Cream Parlor or over at Sleepy Hollow Refreshments.  Never fear, it’s still made with two artery-clogging Toll House cookies baked up from frozen dough with the finest in mass-produced Edy’s spooned in between.  Similar cinnamon rolls are available back at Gaston’s Tavern.  They are baked using the same recipe, in the same place, but have a maple glaze.  “Cardboard” would be the flavor I’d use to describe both versions of the cinnamon roll.  Your local bakery would serve something much fresher.

First world problems.  Your life would have to be pretty charmed if the change in a pastry glaze caused you more than a moment’s lament.

The $1.79 Cake Pop I tried was good – ooier and gooier than I was expecting.  About two bites, it was sweet and satisfying without weighing my precious little body down.  Or it was overpriced, I’m not real sure.

Larger: http://www.easywdw.com/reports8/hardboiledeggs.jpg.  Fruit (YEAH RIGHT WHERE ARE THE CINNAMON ROLLS), beverages, and other items are available in the grab-and-go case.  $2.59 Hard Boiled Eggs.

Starbucks coffee and Via packets are also available should you wish to purchase for some reason.

Breakfast sandwiches are served all day.  It seems kind of rude that they would have a picture of the cinnamon roll that isn’t available.  Somebody somewhere is either laughing hysterically or fired.  On the Dining Plan front, you’ll notice that every single drink is a snack credit, including the larger venti/trenta size.  That includes many drinks in the $5.00 – $5.49 range, which is an above average value for a snack credit.  Out-of-pocket pricing is comparable to about 50 cents more than you might pay at your neighborhood Starbucks.  I would not stop here for breakfast myself.  My brain would just be counting the number of people that will be in front of me at Space Mountain or Peter Pan’s Flight.  If you like Disney breakfasts, your resort food court will offer something similar.

Condiments etc.

Never fear, the Bakery still offers the same non-branded brown napkins as before.  The cardboard drink wrap things are Starbucks branded though.  You can probably turn them inside out or something if you don’t want to display the brand name while you walk around the Walt Disney World Resort™.

The sugar shaker isn’t even properly themed.  You can tell the budget really got cut at the last minute.

Add nutmeg, vanilla, chocolate, cinnamon, or sugar in the raw.  Half & Half, Whole Milk, and Non-Fat Milk are also available.   I’m disgusted.

I visited Starbucks three times throughout the day on the first day they were open.  You can see how busy it is with nobody in line at 12:37pm.

It still took about five minutes to prepare my Trenta Very Berry Hibiscus Starbucks Refresher – 31 ounces for $4.79.  I would guess they’ll get quicker with practice.  I was expecting the drink to be a little sweeter – it didn’t seem like there was a lot of flavor.

And there was a lot of ice.

I returned later in the afternoon.  Staffing shouldn’t be a problem moving forward with six registers going and 23 front-of-house cast members working.  You first place your order and then move down toward the end of the counter to wait for your name to be called.  They’re also equipped to take orders before you arrive at the register to get a head start on making your drink if lines are longer.

A $5.69 Venti Iced Caramel Macchiato on the recommendation of the nice woman behind me in line that recommended it.  This time it took about two minutes to place my order and closer to ten to receive it.  It was delicious – much better than any Disney-brewed concoction and significantly larger than any of their iced coffees.  Even if you “don’t like Starbucks coffee,” I can’t imagine you wouldn’t like one of these suckers.

On the coffee front, they at least offer the 3 Region Blend and Pike Place Roast.  Maybe some kind of Blonde Roast on the right? I can’t really make it out.

So that’s your new Main Street Bakery.  Everybody has an opinion and the argument for/against has been going on across the Internet for months.  You’re welcome to rehash it here (again) if you wish.  I’ll let you know when Wal-Mart is moving into The Emporium after I finish eating my Arby’s Roast Beef Sandwich from Pecos Bill.  Don’t want to get the keyboard dirty.

{ 123 comments… read them below or add one }

Jill Marie June 21, 2013 at 3:49 pm

Ha! Yeah…the @name . . . gave him away pretty easily (even before I read the ridiculousness that followed.) Ellipses typically don’t have spaces like that. It was a good effort though.

The Jerry Springer-ness helps with page views, right?? :)

Ryan B June 21, 2013 at 3:54 pm

Nice update as always

Prof. Brainard June 21, 2013 at 3:56 pm

It’s true. I’ve posted, my husband has posted, and my son has posted on this blog, all today and all from the same computer. Yes, we shared. Is that against your policy? Is there a problem with that? And why, may I ask, would you, Josh, post that information?

josh June 21, 2013 at 4:05 pm

As far as I know, I don’t have any policies. Ordinarily it wouldn’t matter if multiple people are using the same computer to post comments, but when Prof. Brainard writes this in support of Prof. Brainard:

“@pfalcioni . . .

It must be hard to read long things when you’re a dunce like Prof Brainard called you. Go Prof Brainard, you are my HERO! Your comments are as good and as sarcastic as what the great and powerful Josh himself writes …keep them coming!”

I feel like it’s kind of sad.

Prof. Brainard June 21, 2013 at 4:08 pm

Josh,

I won’t wait for a response. I’ll delete the blog from my regular Disney sites and if my comments and those of my family are so controversial and so unwelcome, then it’s easy enough not to comment again or read the blog in the future. I respectfully ask that you delete all of the comments that my family and I have made on this blog (you seem to have a record of what comes from our computer). Since you seem perfectly willing to disclose information about our computer/the source of our comments publicly here, this seems like a reasonable request and one that you can easily accommodate. Thank you for your attention to this matter.

josh June 21, 2013 at 4:14 pm

That’s fine. I’ve already banned your IP address once for being annoying. Your voluntary removal from the website makes it easier than having to log into cPanel to add another IP address. But I’m not going to delete anything. It would have been “uncool” if I had disclosed your IP address or host name, but I don’t see anything unethical in simply pointing out that you’re using multiple usernames to support yourself and whatever your opinion is. As Lisa said last night when I was reading the comments that came in out loud, “Why doesn’t Prof Brainard get his own blog?” You might want to do that. I’m sure poor AJ, MiceChat, etc. feel the same way.

Jill Marie June 21, 2013 at 4:18 pm

I don’t think there’s anything wrong with multiple people posting from the same computer/house. My husband and I have both commented on this particular post as well. I don’t care if Josh discloses that. It wouldn’t bother me one bit. I will say that I think my husband and I have different writing styles though so I don’t think anyone would think we’re just one person giving himself/herself compliments.

Graham Marie June 21, 2013 at 4:19 pm

My beautiful, intelligent, and well read wife and I comment on the same particular posts all the time. I don’t care if Josh discloses that. It wouldn’t bother me one bit.

Laura T June 21, 2013 at 5:10 pm

Great post! Thank you for the update!

Mary -Lynne June 21, 2013 at 7:08 pm

Nothing wrong with that. I argue with myself all the time – just not in public.)

Chris June 21, 2013 at 7:09 pm

Cool –> over 100 comments on one post! (is that a record?)

Uncool –> about 1/4 of those comments are from the same family : (

Steph June 21, 2013 at 8:21 pm

The third coffee on the left in that last picture is their Veranda Blend roast. It’s one of the Blonde roasts, and actually the one I prefer as opposed to the Willow blend. I can tell because the picture is of the porch swing (Veranda’s logo), and I can see the name through the fuzziness lol.

They better not switch that out before December! That’s when I plan on going, and I want my Blonde Roast, dangit! XD

dusty cheatham June 22, 2013 at 4:29 am

prof brainard !!!!!!! it is teachers like you who helped me to leave school in the 6th grade.
on the other hand as I have matured I realize I should have listened more closely & just chosen a different school. you are wise beyond all measure as well as mrs brainard & little brainard have shown . please do not stop posting PLEASE your use of such big words are helping me to learn . that & google

jrizz June 22, 2013 at 11:53 am

I just wanted to be part of this,,,,,also as a coffee drinker, I’ll have at least 1 cup of Fourbucks while I’m there.

Anonymous June 22, 2013 at 9:06 pm

In the same way people “need” their coffee to function, I need my cinnamon roll, no I don’t need it half way into Fantasyland I need it as I’m walking into the park down Main Street USA right at the bakery.

Nobody really gives a crap if they don’t have a chocolate chip cookie or something, cinnamon rolls are actually quite prized, given by the number of memes that try to make fun of people who are upset that they’re gone it kind of shows there’s a rather loud outcry for them.

Brand of coffee? Who cares.

Allan June 22, 2013 at 10:39 pm

“That’s fine. I’ve already banned your IP address once for being annoying. Your voluntary removal from the website makes it easier than having to log into cPanel to add another IP address. But I’m not going to delete anything. It would have been “uncool” if I had disclosed your IP address or host name, but I don’t see anything unethical in simply pointing out that you’re using multiple usernames to support yourself and whatever your opinion is. As Lisa said last night when I was reading the comments that came in out loud, “Why doesn’t Prof Brainard get his own blog?” You might want to do that. I’m sure poor AJ, MiceChat, etc. feel the same way.”

Now I wish you could do the same for DRDISNEYMD at disboards as she seems to be the same chick. Some people love their own opinion a little too much.

Jill Marie June 23, 2013 at 8:49 am

@Anonymous – I think on internet forums/blogs…the cinnamon rolls are “prized.” But realistically, to most visitors at WDW, they probably aren’t that big of deal. There’s a massive population of Disney World guest that never visits such sites.

Allan June 23, 2013 at 10:14 am

The cinnamon rolls to me are as over hyped as the Dole Whip. How did pineapple flavor soft serve get that kind of cult status?

Jimmy N. June 23, 2013 at 5:37 pm

I bet 192.168.x.x covers the majority of IP addresses for readers/commenters on this website.

Aaron June 24, 2013 at 7:46 am

I LIKE STARBUCKS! *throws chairs at Josh and other guests*

Pam H. June 24, 2013 at 8:40 am

I’ve had 2 huge cups of coffee this morning: I love all of you :)

Disneyfan2kids July 1, 2013 at 4:59 pm

1.) Just found this website… it’s AWESOME! Great info, hysterical (and sarcastic) blogs – just my style :-)
2.) The comments in this thread had me hysterical.

LOL! I <3 coffee… not a fan of Starbucks. I prefer my WaWa (NorthEast people will know what I mean. But would choose Starbucks over Nescafe any day of week.

PS. Are they seriously not bringing back the Cinnamon Rolls? They're the best! What about the Banana Bread Pudding?

Amanda December 10, 2013 at 6:45 pm

There is a WaWa across from sea world now…out of the way if you are staying in property but maybe worth it if you are not. I love their coffee bar too!

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