Starbucks Coming to Main Street Bakery. MY LIFE IS OFFICIALLY OVER.

Edit: Leaked menu added at end of post.

I wasn’t going to.  But I don’t want to be left out.

Early last month, in this post, I mentioned that Main Street Bakery would be converting over to a Starbucks location early next year.  This was not a big secret.  Yesterday, Disney Parks Blog ran this story, available in its entirety here.

There are a couple of things to keep in mind.  The first is that the “Main Street Bakery” is not going anywhere.

Remember how much work Disney put in to the facade earlier this year?

We’re not talking about a paint job.  Disney “literally” removed the entire facade and rebuilt it from the ground up.  That’s why it took almost seven months.

It looked like this in January.

Inside, you can probably expect to see some changes.  Objectively(?), the seating area is currently small, kind of depressing, and doesn’t effectively take advantage of the space.  The tile floor is drab.  The lighting is dark.  The counter seating around the side, in an attempt to increase capacity, has guests staring blankly at a wall.  But Disney isn’t turning this into a Downtown Chicago, sterile, corporate (SOULLESS I TELL YOU!) Starbucks location.  Per Disney Parks Blog:

Both locations will be designed to fit the theme of their surroundings. At Magic Kingdom Park, for example, cast members will wear a costume consistent with the early 20th century look and feel of Main Street, U.S.A

Disney is in charge here.  Even the cast members working the location will remain on Disney’s payroll.  They are not Starbucks employees.

Finally, to quote a followup answer on the Parks Blog, “Yes there will be a selection of Disney favorites that you’ve enjoyed at the bakery over the years,” in addition to the Starbucks coffee, pastries, sandwiches, etc.

Now, Disney Parks Blog did a lousy job of addressing obvious concerns.  They should have made what I just told you clearer.  They also don’t discuss which “Disney favorites” will remain available.  While this is the first Starbucks at Walt Disney World, it isn’t the first Starbucks in a Disney theme park.  There’s already one in California, which Disney Food Blog has a nice look at here.  I’d take a look at that Starbucks before reserving judgement on what Starbucks at Magic Kingdom will look like.

Popular Complaints

Point: Starbucks is already so expensive, what’s a latte going to cost at Disney World, $50?  LOL!

Counterpoint: No.  Take a look at pricing in California.

Now compare it to Disney pricing:

Looks like you have your choice of about four drinks with no sizing considerations as it stands.  Starbucks at California Adventure has over 25 choices and you know exactly what you’re going to get size-wise.  You also have the option to customize the beverage to your specifications with some easily laid out options.

This is what a $3.99 Disney French Vanilla Iced Coffee looks like.  It’s at most 16 ounces.  What can I get for four bucks at Starbucks?  A 31 ounce Iced Coffee with four flavor choices, including Vanilla.  On top of all that, Starbucks also offers seasonal choices like their Pumpkin Spice Latte.

Point: But they’re taking away my favorite items like the Cinnamon Roll and the Ice Cream Sandwich!

Counterpoint: Maybe, but those items are still going to be available, even if they’re not at Main Street Bakery.  For example, your Ice Cream Sandwich is available at Sleepy Hollow Refreshments in Liberty Square:

And they have a lot more choices, including seasonal ice cream flavors like Birthday Cake and Pumpkin.

For the Cinnamon Roll, it probably isn’t a coincidence that it’s one of the featured items back at Gaston’s Tavern.  I’ve been told the glaze is different or something?  Try to keep an open mind.  Sometimes adults have to deal with small changes.

Point: Starbucks is an evil corporation that has no business being in any Disney Park, let alone Main Street USA!

Counterpoint: Probably.  But they all are.

Nestle, the current sponsor here and elsewhere, uses child slave labor in West Africa in cocoa production.  It’s estimated that more than 1.8 million children are exploited in cocoa production along the Ivory Coast.  And it’s impossible to keep cocoa produced with slave labor out of the overall supply.

Siemens, which sponsors everyone’s favorite golf ball, built death camps in a subsidiary of Auschwitz, among other locations.  Inside these camps, hundreds of thousands of slave laborers built electronic parts used by the Nazis for the German war effort.  A slave laborer could “work” for Siemens by day and be murdered in a death camp built by the company that night.  BUT!!!  They did finally do the right thing(?) by offering 12 million dollars to holocaust survivors.  Or I would guess $20 each?  And more recently, they’re on the hook for a few billion dollars along with Volkswagen, Audi, and others after settling a lawsuit brought by survivors.

Brawny and Sparkle, both of which sponsor paper towels in the bathrooms, are Georgia Pacific brands.  That company has paid hundreds of millions of dollars in fines for polluting the environment and trying to cover it up before and after getting picked up by Koch Inc.  Koch may be most famous for a 1996 pipeline explosion that killed two kids, ultimately resulting in a 296 million dollar settlement to the families due to negligence.

Of course I could go on with just about every corporate sponsor at Walt Disney World, which there are a ton of, but you get the idea.  Or did you want to talk about the Walt Disney Company itself?

Point: But…but…but…no logos or advertisements for companies other than Disney should be seen on Main Street!


And that’s only the buildings adjacent and across from Main Street Bakery as they stand today.  The bottom picture was taken from a Kodak Picture Spot.

Point: Starbucks’ coffee is terrible and their food sucks!

Counterpoint: Okay, that’s objective…  I’m not a big coffee drinker myself, but unless you’re just being difficult for the sake of being difficult, I guarantee you can find something you like there.  And if you can’t…well…I’m sure Nescafe will be available somewhere.  You can always bring a thermos.  Or walk to the Contemporary Resort.


Starbucks coffee is coming to Main Street Bakery.  It’s going to look the same on the outside and probably look better on the inside.  The pricing is pretty reasonable and they have a much better variety of drinks that are across the board higher quality.  And if you’ve banded together on the various Disney fan forums with a few like-minded individuals that are Starbucks-adverse, be absolutely clear that you’re in the absolute smallest minority possible and nothing you can do will stop $bux from arriving at the Bakery this summer.  99.9% of people visiting Magic Kingdom come summer 2013 either don’t care, won’t notice, or will be in line for an iced coffee.

Edit: After a little digging, I was able to find a copy of the menu that will be offered after Main Street Bakery reopens in early summer 2013:



  1. Tracey says

    Reading your blogs kind of reminds me of reading “Cole’s Notes”.
    Thanks for putting it all in perspective!
    It makes sense now!

  2. Lucy says

    Well said Josh! I’m loving the idea of a Starbucks in WDW and I can’t wait to watch the parade with a GOOD grande caramel frappucinno!

  3. Steve says

    “Counterpoint: Okay, that’s objective…”

    I assume you mean “subjective”. Or maybe you’re being sarcastic. Or something. I dunno.

    I could never quite understand the “Starbucks is stupidly expensive” argument – I find it is no worse that other coffee outlets. And note that even (bottled) water costs $2.50 – more than a regular coffee. :-/

  4. shalom says

    What judy said. Also, “I wasn’t going to. But I don’t want to be left out.” Ha!

    It’s interesting. When it was first announced Starbucks would be in the parks, the basic response was: Many Coffee Drinkers Rejoiced. When it was announced Starbucks would be in the Main Street Bakery, suddenly it’s all Luke’s Daddy Discovery “Noooooo!”

  5. Danielle says

    Nicely (and common sense-ly) put. what about the argument “Walt would never have wanted this!!” (read dramatically with a sigh, hand to forehead, eyes roll back, and then faint)

  6. marlaine says

    WDW needs some good coffee! Since the store is going to fit into the atmosphere and the CMs will still be a part of Disney, I don’t see the big problem.
    Perhaps if people really looked at the changes (as you have), they wouldn’t be so quick to fight it. Many are signing petitions to stop Starbucks. Frankly, I don’t see the big deal. Corporate sponsorships have long been a part of WDW–yes even on Main Street!

  7. Steph says

    Thanks, Josh. Great as always. I wish people would remember that they are on vacation. Either get one or don’t. You are on vacation in Disney World!!! Is it really that bad??

  8. Chris says

    Finally, we’ll be able to get a decent cup coffee at WDW! Pretty sure all coffee at WDW, except the stand in front of AK, is instant coffee.

  9. Beverly says

    I have always been amazed & disappointed by Disney coffee. I could never figure out how they made it taste bad & taste like nothing at the same time. While I am a coffee drinker, the location at the parks does me no good. I want coffee a few minutes after my eyes open in the morning, not after being awake for a few hours. I think a better solution would have been to upgrade the coffee all over the resort but hopefully that will be addressed in the near future. As long as they have Starbucks fit into the Main Street environment & maintain a “Disney feel”, I don’t see what the big deal is.

  10. Joy says

    This is perfect! All of the annoying posts about the world ending because Starbucks is coming to The Main Street Bakery are ridiculous! I do agree with Beverly, they do need to upgrade coffee everywhere in WDW. We are lucky enough to stay with DVC, so we can make our own coffee every morning and not be at the mercy of Disney when it comes to coffee!

  11. weepstah says

    My Disney memories have been ruined forever. I will, never, repeat, NEVER, spend my hard earned dollars at that soulless corporate…wait, what’s that? Free dining offer? Never mind.

  12. Lisa G says

    Very good points, thank you! I’m really bummed that the bakery will be closed for our trip in February, though – I was really counting on them for using snack credits on breakfast items, etc. :(

  13. @Aaron_Ardle says

    I have consumed a lake of those French vanilla iced coffees. I am all for this. I hope the branding in the park incorporates the original Starbucks logo that was in use in the 70’s. Here is a link if you’ve never seen it:

  14. Ferg says

    I’m thrilled. The Nescafe stuff is AWFUL! I had coffee one day on our last 10 day trip because it was so awful. Headache every day since I wasn’t getting my coffee. Now I can have better coffee than Nescafe! Since they are keeping the look and many of our favorite treats (either here or elsewhere in the park), I’m OK with it. If they were to lose the look and the treats, I would say the coffee isn’t worth it. But it seems to be a nice enhancement/addition — we aren’t losing anything.

  15. ken says

    I couldn’t care less if they bring in Starbucks coffee or not. Our whole family has always loved eating breakfast at Main Street Bakery (and judgeing by how crowded it usually is we are not the only ones) now it sounds like that will be over. Deal with it? No thanks, I think this stinks. If you want to put in a Starbucks do it somewhere else in the park.

  16. Greg says

    I was taken by surprise at the outcry over this considering it was mentioned here a while back. I’d figured it was common knowledge by now.

  17. breezy2 says

    I was reading all the posts on disboards about this, and I thought this is old news, isn’t it? Guess they don’t all read your blog Josh. LOL Thanks for getting us the scoop before the public announcement. I also like the way you broke it all down for us. My daughter is happy. She loves Starbucks. I hate coffee, so couldn’t care less who serves it.

  18. Mary Ann says

    And the response to the “Walt would never do this…” is that OF COURSE he would have. He got sponsors in all the time. And usually high quality ones (although the Nescafe has really sucked for years. Glad they are leaving). Things change all the time people. Deal. And thanks for the evidence on the pricing. Not as bad as I had feared.

  19. haven_alise1997 says

    Totally love that Starbucks is coming as I like a little coffee with all
    my sugar and syrup 😉 and if they serve their food items too my daughter
    will eat some breakfast finally.

  20. pfalcioni says

    Farside, McDonalds fries were available in Disneyland for many years, and Fairfax Fare in Hollywood Studios used to serve McDonalds fries. So unfortunately, your window for whining about MickeyD’s taking over Mickey’s house closed years ago.

  21. Grumpy says

    I don’t get the ‘Starbucks is an evil corporation” bit. Do they think that Disney is some sort of non-profit co-op?

    Somebody call a waaaaambulance to haul off these whiners so the rest of us can get a decent cup of coffee.

  22. Jen says

    So I am ambivalent about the Starbucks…I don’t mind the coffee but I will mourn the end of the cinnamon bun as I know it. I haven’t tried the one at Gaston’s but it sounds like it might not be the same. I can deal with everything else…..oh….except that Splash Mountain will be closed during my next trip. That’s the worst.

  23. Mike says

    Not particularly happy seeing a late 20th century type business in a themed area that is supposed to be old 20th century downtown USA. But as long as I can get my cinnamon roll that’s the size of a small child’s head for $4 that will keep me and my wife twitching from sugar overload the first couple hours in the park… then I can deal with it :)

  24. Mike says

    oh and my real only care of this is that a bakery is being replaced with a coffee shop. While yeah you can get baked goods elsewhere, there’s something different about an entire store smelling like fresh baked goods. Having them carted over from a central bakery is no where close to the same

  25. Anonymous says

    THANK YOU. Thanks for being the voice of reason.

    And yay for having a reason to soon NOT bring SB Via with me into the parks!

  26. pfalcioni says

    Mike, what business in Main Street actually is selling the kinds of things that would have been sold on Main Street USA at some point in the late 1800’s? It’s already mostly just tee shirts and Mickey plush, how is this any different?

    Coffee houses are very historic, they were a place where people would get together and discuss politics, life, and just socialize. Sort of like what the local coffee shop aspires to today.

  27. Adge says

    I must admit I was concerned about what would happen to my beloved Main Street Bakery, but Josh has removed what fears I had. After reading Josh’s blog, I believe Starbucks will be beautifully integrated into Main St & Also Future World. I am now looking forward to the new Starbucks, now if only the resorts would get Starbucks in them.

  28. Pampered Mom says

    Count on Craig to keep it all in perspective. Looking forward to an up close and personal look at the new offerings after the refurb. DH will have to catch up with us if he chooses to go for quality coffee. Now if they get rid of the Coca-Cola partnership…. watch out!

  29. says

    Josh, I see the difference as Casey and the ice cream parlor have small signs that say they feature Edys or Coke, they are not called McDonalds or Baskin & Robbins.

  30. twopearls says

    Thank you for using an old 20th century photo of JB, because the late 20th century JB is just creepy – now that he’s older, he thinks he’s all HAWT showing off his “muscles” and tattoos.

  31. Katie says

    I say let the moaners moan about it, because maybe there will then be less people in line when I’m needing my grande nonfat caramel macchiato in Magic Kingdom!!

  32. rich3677 says

    Damn Josh, I’m a lawyer and this post read like a well reasoned legal argument, complete with exhibits. Are you strolling the halls of the Orange and Osceola County courthouses on your non-recomeneded park days?

  33. Nicole says

    Bravo, really well written and helped but fears to rest. I drink starbucks every day, so i’m excited to finally have a proper coffee option. I don’t believe (as you said) it would be at the expense of the main street bakery, so I’m all for it!

  34. Sheena says

    First of all, thanks for the article! It had so many points others haven’t. The only thing that truly saddens me, is seeing they’ll be closed when I’m there in February!

  35. ttfn4now says

    Buzz2001 you do not remember the carts that sold McDonald’s French Fries many years ago? I clearly remember that their logo was on the cart.

  36. magic1106 says

    I agree with Ken’s point that Starbucks shouldn’t “replace” Main St Bakery but I love the thought of real(not nescafe, whatever that is supposed to be)coffee in the parks. While the reassurance of it keeping in theme with Main St is comforting I can’t help feeling the loss of an institution like the bakery. Maybe this is just the glutton in me and the idea of a whole store filled with sweets but couldn’t the coffee house be put somewhere else? Outside the gates where people are waiting for park opening seems more appropriate and mor profitable. There is a captive audience whom is biding their time with nothing to do, not running right past to be the first to an attraction. I don’t care what coffee conglomerate Disney brings in. In the real world I do not patronize Starbucks for things they have done that I don’t agree with but while in the bookstore or Target I will get drinks from their in-house Starbucks because that’s my only option. In WDW if my only choice is Nescafe or Starbucks, I’m going for coffee every time!

  37. Kevin says

    I don’t drink coffee, but my wife dislikes Starbucks. That said, she will drink it 1000 times before she touches Nescafe. So this is an upgrade in her book. Not counting T&TC, MK is the only park at which you cannot currently get “real” coffee. (Even though I don’t drink it, I know all the locations – a caffeinated wife is a happy wife!)

  38. Kari says

    Your title makes me laugh!!!!!!! My husband didn’t want to wake me up last night when he read about this but told me first thing this morning and I said the EXACT same thing your title states. Starbucks sucks. I’m going to Disney in December and going to make sure to visit MSB every single day as it will be our last visits!!!! By the way we love your website you are absolutely HILARIOUS. Can’t get enough!

  39. Phyllis C says

    “…and ice cream made exclusively for Disney World by angels”

    I “literally” laughed out loud when I read this…my dog thinks I’m crazy.

  40. Samantha says

    Two of our favorite spots, the Fountainview and the Main St. Bakery. I’m sad. But, I am glad they will be offering decent coffee now as I cannot stand Nescafe. Will they be offering Starbucks “World”-wide? I would certainly love to have a nice cup of Starbucks in the AM rather than the coffee-flavored hot water otherwise known as Nescafe.

  41. says



  42. Professor Brainard says

    Without getting into the issue of whether Starbucks should sell its wares on Main Street, let me mention an important consideration in displaying corporate logos on the street. There is a difference between the Edy’s logo (and potentially a Starbucks’s logo) and the Coca-Cola logo. The latter was very much around in the general era of the Magic Kingom’s Main Street. In fact, it would have been a common sight on commercial streets a hundred years ago. In addiction to being historically appropriate, it also holds an important place in American cultural iconography that goes beyond its denotative corporate meaning. Just wanted to point out that, in the context of Main Street, U.S.A., not all signs or corporate logos are created equal.

  43. Meghan (affableolive) says

    I actually doubt that the starbucks logo will be plastered on main street. I am SO glad you wrote this. I know that the Disney Parks Blog made it sound like the bakery was out and sbux was in, but any logical person would realize that they wouldn’t do that. I’m sure walt would like a good cup of coffee too.

  44. Pam says

    I highly doubt that EVERYONE on Disboards is against Starbucks and I don’t think it is appropriate that you make that claim, Mr. Brickman. There is a reason that Starbucks is always so crowded and that is because a lot of people like it. It is an American Company, and I like their coffee and am proud to support them and I am glad they will have coffee in the parks. I doubt they will have a bunch of crazy, over the top logos everywhere, but I guess time will tell. As far as the Disney pastries, etc., go, as long as they sell well, they will have them somewhere in the park. Plus, Starbucks does offer some really good food of their own. I’ll take them over Nescafe any day!

  45. Kate says

    As a Disneyland person and California native, I must say the new Starbucks at DCA is wonderful. Real coffee, with passholder discount and takes starbucks card. And it still feels like disney, the CM’s are dressed up, they still sell disney pastries and the building is authentic and other than one small starbucks sign out front (with no logo) and the fact that the cups do have the logo (as well as the disneyland logo) you would never know from looking that it was a starbucks.

  46. Mick says

    @Pam – Tom was kidding.

    I don’t drink coffee but this is good for people that do. Let’s trust Disney to do the right thing till we see that they don’t.

    I drink a lot of iced tea and here’s hoping that someday they might actually brew some tea. The stuff at all QS and most TS is instant crap (like I’m assuming the coffee is right now).

  47. Tere says

    Everytime I’ve been to Disney I am craving for some nice coffe. I like Starbucks and even though I don’t drink it every day since I’m satisfy with what I have at home, I will drink one every day when I’m vacationing at Disney since I always go to sleep late and I’m up super early. I need a little battery charge here and there. No offense to the Disney co. But there coffe is not the greatest :)
    I wish they will have it ready on December!

  48. Amanda says

    Thanks, I’m on the opening crew and I think it will be a nice improvement. I can’t tell you how many years, as a guest, I longed for a “real” iced latte in the Magic Kingdom! Not sure what all the negativity is about, except people seem to think it’s cool now to hate Starbucks. People who want Disney World to not be corporate, uh… I just don’t know what to say to that. LOL

  49. Jen says

    OMG…I almost spit my tea all over the keyboard. LOVE the sneak peak menu!!!!! I don’t even drink coffee, but I will have to get one on our Oct trip just so I can laugh about this post again!!!!

  50. says

    Its like you read my mind! You seem to grasp a lot about this, like you wrote the book in it or
    something. I think that you just could do with a few percent to pressure the message home a bit, but
    instead of that, this is great blog. An excellent read.

    I will definitely be back.

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